About Us – Our Impact & Reach
Our Impact & Reach
IndiJ Public Media is reshaping the media landscape with an Indigenous approach to journalism. As the nonprofit parent company of ICT (formerly Indian Country Today), IndiJ demonstrates how news coverage of diverse communities is not only in demand — it is central to a healthy democracy. In times of shrinking newsrooms, ICT is growing, delivering multiformat journalism through web, television, newsletter and social media.
By the Numbers
In 2025, ICT delivered Indigenous journalism to millions across the country through web, television and social media.
2.7M
Pageview
707K
Social Media Followers
608
Stories told
46K
Email Subscribers
A Growing Social Presence
576,693
▲ 1.8%
82,496
▲ 22%
YOUTUBE
27,644
▲ 45%
4,284
▲ 23%
Key Insights from 2025
47%–58%
of all website traffic driven by search
50%–72%
of ICT readers are on mobile devices
1% → 8%
newsletter traffic growth across the year
Expanding Reach. Building Careers.
IndiJ Public Media through ICT deepened partnerships with universities, newsrooms and nonprofits to expand regional coverage and create paid pathways for emerging Indigenous journalists.
Associated Press
Global Indigenous Reporting Network
Collaborative coverage reaching millions; Great Plains food security project featured nationwide.
Marquette University
North Central
Home of ICT's North Central bureau. Co-created an Indigenous journalism curriculum with a correspondent and paid intern.
Underscore Native News
Pacific Northwest
2025 Nooksack eviction coverage picked up by The New York Times and cited by the United Nations.
Montana Free Press
Indigenous Legislative Fellowship
Fellowship covering Montana's American Indian Caucus — historically undercovered statehouse reporting.
PBS Wisconsin
North Central
Expanding Indigenous perspectives to local public media audiences across the region.
Indigenous News Alliance
National Coalition
Coalition with Grist, High Country News, Osage News, AP, APTN and Mongabay for collaborative coverage.
Transparent. Accountable. Mission-Driven.
Every dollar is invested directly into journalism and the talent behind it.
As a nonprofit, we remain committed to responsible financial management and full transparency with our funders and community.
2025
Revenue
$3,957,956
Expenses
$3,247,483
2024
Revenue
$4,827,227
Expenses
$4,014,328
2023
Revenue
$3,826,598
Expenses
$4,424,539
Be Part of the Story.
IndiJ Public Media is powered by people who believe Indigenous voices belong at the center of American journalism. Your support makes that possible.
Give Through Your Donor-Advised Fund
Already have a donor-advised fund? You can recommend a gift to IndiJ Public Media directly through DAF Direct. Our EIN is 86-2229607.
Recommend a Grant via DAF Direct
